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Zoho prices strategically. For example, it ensures that the price for the help desk product, ZohoDesk is the lowest in the market; across all tier it is priced at USD 1/month cheaper than the next cheapest competitor, FreshDesk.

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Also, IIRC, the CEO of Freshworks (company behind FreshDesk) was heading product management at Zoho earlier.

You're right: https://www.linkedin.com/in/girish1/

They just separated out Servers in Endpoint Central, where servers now require a different license. My use of the product will not change, the price of renewal goes up 12%. I'm paying more this year for the same thing. Strategic pricing indeed, lock'em in and crank'em up.

Also, Redhat and CentOS are 'servers' under this new licensing, but Ubuntu is not a server.

I've found Endpoint Central to be rather buggy, and not really improving over time, they just keep introducing new bugs.

Endpoint Central, now with arbitrary pricing.

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