Good! Here's an easy one, build a TV with no crap, no apps, no smart, no anything, literally just a screen. But make it gorgeous, solid build, OLED, 65+, etc...
The other issue here is that if you remove the crap/apps/smart/etc, you have to charge more, because TVs are typically subsidised by the post-purchase revenue flow that you can get from those features. Most people won't pay more for a TV that lacks features, that's a very niche market of HN commenters, and Framework have been explicit in wanting to move to less niche markets.
I would absolutely pay a premium for a decent TV without all the advertising crap that pops up every time I turn on the TV.
On the other hand, TVs can be bringing in quite a significant amount of their revenue post-purchase, like $100/year.
what's stopping you from just getting any modern TV and not using the "smart" features?