The people I see who are most excited about ML are business types who just see it as a black boxes that makes stock valuation go vroom.
The people that deeply love building things, really enjoy the process of making itself, are profoundly sceptical.
I look at generative AI as sort of like an army of free interns. If your idea of a fun way to make a thing is to dictate orders to a horde of well-meaning but untrained highly-caffienated interns, then using generative AI to make your thing is probably thrilling. You get to feel like an executive producer who can make a lot of stuff happen by simply prompting someone/something to do your bidding.
But if you actually care about the grit and texture of actual creation, then that workflow isn't exactly appealing.