The reason long context windows are advertised is because there are an awful lot of people out there trying to make money replacing customer service agents with LLM-powered chatbots. In order to power them naively (which is the only way sales people who have never built software before know how), you need to feed them a context window full of all your industry/product specific knowledge and then hope that the LLM answers the same way.
But, they don't, and they can't, so you have to spend a lot of time trying to figure out how to tie the LLM down so it responds exactly the way you want, which sort of ruins all the hype and mystery for common people around LLMs. It's been sold as a miracle that can replace people, but the truth is, well, not that, which really hampers the sales process. I think we're seeing this with Elon Musk desperately trying to push people into "FSD". People aren't impressed by AIs that aren't as good as people, if not better than people, at doing whatever task they are supposed to do.