That was my first impression from skimming the page. Now that I have looked at it again, it's obviously not what it seemed to be.

The pattern of "Get one, give back 3, receive something back" is the pyramid/Ponzi pattern. Basically your copy needs to change, it's heavy. Drop the numbered list, get to the point faster and more succulently.

Also, somewhat related. Have you seen this - http://www.iwearyourshirt.com ?