And long-long-term maybe some kind of integration with Zoox for an tsla/uber like delivery experience (with drones?).
Are they more expensive year one? Sure. New vehicles + chargers + infrastructure upgrades.
Year 5? Maybe it’s paid off. Energy costs, brake pads, no oil changes or other frequent maintenance.
When you refresh the EVs the infrastructure is still there, that’s one time. Gas prices go up? Your investment looks even better. Carbon tax appears? You’re golden.
Amazon must know it’s worth it. You don’t spend that kind of money for good PR alone.
EDIT: Hrm, no, a Ford Transit is also way more expensive in the US than in Europe. Wonder what's going on there. Is it just limited competition/more niche part of the market or something?