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The sale of personal data is a lucrative sideband business for many companies. They discovered this asset, and they’re monetizing it. It’s akin to finding oil on your ranch.

The solution is to turn that asset into a liability. Add unlimited downside (corporate death) for a company that loses control of personal data that they’ve harvested. Turn that oil into radioactive. waste.

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That would be great, but good luck building that regulatory framework.

Especially now that companies that previously weren't big on this business (Microsoft for instance) have moved into it in a big way.

Even my state's DMV sells my data as a side business. I guess if I want out of that I can ride my bicycle in the woods.

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