>Doesn't sound like the front will be cool enough to justify the back. What if when we presume it is?
What I meant is, I can't imagine a front so cool that the overall t-shirt would still be cool. (And if you came up with a t-shirt front that cool, you could sell it with a plain back for $50 and make a tidy profit without all the complexity of this idea).
>Moreover, you'll be able to see in advance what company is sponsoring the shirt. Don't like McD? Choose another one!
I'm not seeing that anywhere on the page. If true, that changes things; as long as the photo verification isn't too much faff I'd happily sign up for t-shirts from companies I actually like.