The controversy is stills that don't appear in the movie. For example, Chicago burning, but Chicago isn't in the movie.
Doesn't seem to be about AI, so much as the changing face of movie marketing. kinda. if you squint hard.
Doesn't seem to be about AI, so much as the changing face of movie marketing. kinda. if you squint hard.
Trailers containing scenes that weren't in the movie has happened for decades.
Misrepresenting movies in their marketing isn't new. It's always super annoying!
Anyone ever see the trailer for Happy People with Adam Sandler? Wow, cannot wait to go see this feel good comedy! Oh wait... depressing movie. VERY depressing. Almost no comedy at all. Grr.
But it is definitely something that we should collectively keep bitching about. Don't do that. (Also, don't go see movies on opening night. Wait for the reviews. Hold onto your money.)
But there's misrepresenting, and then there's "What the hell does this have to do with the movie I just watched?"
Good advertising (and I speak as an advertiser) sets up your expectations appropriately so that once you've experienced the product (in this case a movie) you leave satisfied.
Bad advertising promises you something completely different so that you leave the experience disappointed, which results in bad word of mouth.
Honestly, what none of the advertising for Civil War accomplishes (and I really liked the movie) is telling you that this is a movie about war journalism more than anything else. Yeah, there's a "this could happen here" message. But the core experience of the film is what it's like (presumably) to be a war correspondent. Didn't expect that at all going into the theatre.
Also... I loved Happy People. But yes, it's depressing. Beautifully so, but not a comedy.