Do Instagram and Snapchat pay you to view more content? This is specifically about TikTok Lite, which does this, not about "normal" TikTok.

Things are moving on their level as well https://digital-strategy.ec.europa.eu/en/news/commission-sen...

What's suspicious about the timing? "ByeDance failed to do this before going ahead and launching TikTok Lite in the two EU markets" It's after launching the (new) app and after EU started enforcing the Digital Markets Act.