I'm completely OK with American brands making Americans their primary target again.
If American companies took the attitude "America #1, we don't need foreign customers," I don't think you would like the impact the resulting revenue loss would have on the American economy.
May I ask, where do you find those numbers? Did you actually go to their earnings reports one by one, or is there an easier way?
I'm all for increasing exports. What markets are untapped where something could be made in US and exported.
looks upward for the trickling down implied here
For example, look at what happened to Sony - they were a darling of the Consumer Technology space and the Apple of the 1990s-early 2000s, but because they concentrating on the Japanese market at the expense of the global market, they fell drastically behind in innovation.
A similar story happened with Nokia, RIM, GM, etc as well.
Competition from players like BYD, DJI, and Huawei has helped incentivize innovation in the Li-on Battery space (eg. Panasonic, Tesla), the low budget drone space (eg. Andruil, Skydio), and 5-6G sector (eg. Cradlepoint, Qualcomm)
An insular America is an uncompetitive America. An uncompetitive America is a weaker America. A weaker America opens political vacuums from the Red Sea to Central Africa to Myanmar.
From a typography standpoint, think about how you would represent Hudum versus Latin fonts on a mobile app or PWA now that Mongolia is deprecating Cyrillic script.
On the Cloud side, a lot of major K8s orchestration and edge computing innovations were sparked by Chinese telcos and tech vendors trying to work around GFW related latency issues.
No, it doesn't.
If my feature's primary market is the US, I'm not going to prioritize Japanese localization or GDPR compliance. Those two epics will remain in the backlog until a sufficiently large enough opportunity arises to justify a pivot to meet those feature requests.
I am not going to justify limited engineering resources to localization if the localization isn't aimed at my primary market.
This is why GOOG or MSFT haven't prioritized building billing infrastructure for Naira, but something a company like Zoho absolutely can.
My hunch is Zoho is using Razorpay (YC W15) for payments, and Razorpay has been pivoting to support the Africa and ASEAN markets (like most Indian companies have been for decades).
Is there publicly available information on this?
Increasingly, American companies cannot expect to succeed internationally on the strength of brand alone, if they are not willing to customize their product and service offerings to meet local requirements.
I'm 100% OK with this. If we need to become weaker in order to shrink the size of our military, then we should do exactly that.
The USA could do the same, but it produces a lot of oil and gas so there is more resistance against it. But they make those a part of the world market, so whenever Russia or the Middle East go nuts, the price of oil rises and affects consumers at home as well as allies, and we feel compelled to be implied militarily.
America can't rely on the global appetite for the US dollar and US Treasury Bonds forever to keep consuming what other countries consume.
The Petro Dollar is not going anywhere anytime soon, but it definitely has a future expiration date. The global demand for the dollar and US bonds won't disappear tomorrow, but it will cool down somewhere in the future, and thus America can't let go of international markets, unless it wants to downsize a lot.
And the problem with Downsizing is that due to the absurd levels of wealth concentration, the middle-class and the poor are really poorly equipped for such a thing.
We are not on the 50's and 60's anymore when the US share of the global GDP was almost half of it, if we measure it using PPP, it is only about 15%, less than China. America can't just rest on its laurels, it needs to be globally competitive.
If you are a bit smart and grok those numbers, you will leave such... non-smart opinions behind, or competition will steam roll you.
Or don't, rest of the world deserves some good economical growth too, much more than spoiled west TBH.