I believe that, if this works out, it will be a huge technological improvement that will dramatically improve the quality of life of a lot of people. Imagine all the people who can't drive right now because they are disabled, for example. Many of those people who live in suburban or rural areas are just stuck inside a lot of the time. Having a car that can park itself somewhere away from where its passengers are dropped off is another big advantage. Or maybe it won't be much of a net benefit to average people because they'll have to fork over tons of money to have an automated vehicle.