As a consumer, I really dislike that the media industry has made it my problem to figure out who owns the rights to something. Just take my money and let me see the content. Having to google “<movie> streaming” to see a list of options in different streaming providers who have varying levels of service at different tiers of their paid subscriptions is inane.
Whoever figures out the bundling problem will own a lot of eyeballs, and probably be able to monetize on ads too.