We’ve been developing niche medical software successfully for some decades.

First, it helps that it’s niche—it avoids the “make healthcare better with electronic healthcare records” space, which can only but descend into making a much of text boxes available on a screen and promising that AI will do… something…

Second, we will listen to our clients, and probe their needs. But we’re most successful when we observe our clients. When we’re not in the thick of it, we have more space to ask “does it have to be this way?” We work very hard to formulate the problem so that a piece of software is not the default solution.

Few of the pain points are “exciting” or “glamorous”. But anything that means the practitioner is spending more time with the patient is a big win, even if it means applying some very boring technology.

Best of luck.