Can someone explain the commercial need to take someones likeness and generate video content?
If I was an a-list celebrity, I would give permission for coke to make a commercial with my likeness, provided I am allowed final approval of the finished ad?
Do I have an avatar that attends my zoom work calls?
Even though most of those things are illegal you could just have foreign cat's paw firms do it. Maybe you fire them for "going to far" after the damage is done, assuming some even manages to connect the dots.
This would be as if we invented and sold nuclear weapons to dig out quarry mines faster. The inconvenience it saves us quickly disappears into the overwhelming shadow of the enormous harm now enabled.
”Project Plowshare was the overall United States program for the development of techniques to use nuclear explosives for peaceful construction purposes.”[0]
Disney has been using digital likeness to maintain characters who's actors/actresses have died. Princess Leia is the most prominent example. Arguably, there is significant realistic value in being able to generate a human-like character that doesn't have to be recast. That character can be any age, at any time, and look exactly like the actor/actress.
For actors/actresses, I suspect many of them will start licensing their image/likeness as they look to wind down their careers. It gives them on-going income with very little effort.
"Such technology holds the promise of enriching digital communication, increasing accessibility for those with communicative impairments, transforming education methods with interactive AI tutoring, and providing therapeutic support and social interaction in healthcare."
A convincing simulacrum of empathy could plausibly be the most profitable product since oil.
Personal disinformation and propaganda campaigns.
Oh Brave New World, that has such fake people in it!
(but actually, because laziness is the driver of all innovation, I wouldn't be surprised if this happens).