The first hypocrisy is the idea of 'Openness', Google often describes their competitors customers as 'hostage' when they won't allow Google access into their system, or 'walled' because they use a closed model. However there is nothing preventing Google from allowing facebook to access Google's data, merely stating reciprocity isn't a reason to keep their own customers 'hostage'. It's simple business, Google wants there to be no competitive advantage. Facebook is significantly larger than Google+, meaning that sharing data will always be in Google's favour. This is why Larry talks it up, not because he's much concerned about users being held 'hostage', but rather he wants an easy way to leech users from facebook into Google+
Next is the idea of 'choice', Google often paints their competitors as giving their users less choice. However when it's convenient for Google's business model, choice is eradicated - between Google's online services and Android users are funnelled into google's services above all others. A trivial example is search where YouTube is highlighted, while 'video' is relegated to the last menu option under 'more'. (YouTube mobile and webm is another example of this leveraging.)
Another often touted soundbite is that Google is all about being truthful, again implying that their competitors blind or mislead their customers to keep them loyal. However Larry would know perfectly well that Chrome's recent ascent to largest market share is a side effect of pre-loading pages, and not representative of actual use. However it's convenient for Google to claim victory here rather than represent actual web use, which sadly appears to still be well within the dominance of IE.
The point I'm making is that Google spends a lot of time trashing it's competitors for doing the exact same things that Google themselves are doing. The only difference is that the competitors aren't sanctimonious by holding up virtues that they can't legitimately claim.