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The article proposes that the ad-supported web will collapse along with FB after prices have dropped to beyond unsustainable ... what would the post-ad web look like? I'm looking forward to all the content farms, endless plagiarism, and constant attention-seeking going away; what else will happen?

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I haven't a clue but both CL and, for some reason, the São Paulo gov't banning outdoor adverts come to mind (perhaps the world gov't one day will ban all ads everywhere). Also Star Trek where you'd do things because you are good at them and wish to contribute to society, no money needed.

> what else will happen?

Well that is like asking what comes next in the stock market. If anyone knows, then they're the next billionaires ;)

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