Not at all strange. The problem is that scam has certain meaning and if we use scam more liberally we dilute the meaning.
If every company is a scam(as almost everyone intentionally overhypes or does something similar to humane), then no company is a scam. Is google a scam as they scripted the gemini video?
[1]: https://www.nps.gov/teachers/classrooms/the-wright-brothers-...
>Digital Library, “birds of a feather” identified inside sea of information so communities and groups could be tracked in an organized way
"Highlands Forum", DLI (NSF, NASA and DARPA), MDDS program, In-Q-Tel etc
https://medium.com/insurge-intelligence/how-the-cia-made-goo...
Language is not something you can manipulate so easily and you absolutely cannot fight language changing, but also I promise that no one is diluting the meaning "scam".
But like sure, tilt at that windmill.
That video was more of a fraud than a scam, but I think we're just splitting hairs at that point.