Thank you for the link.
So it's a weighed choice between "if something seems like it's too good to be true, it often is", and "the explanations they give make good sense, and it's a way of doing business that some ethical company could choose to take".
We probably won't know in the short-to-medium term, so we'll have to take their word for it..
But I must admit, their products look pretty impressive. I'll have to have a closer look at them.