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I run a net radio show with a live chatroom that is frequently trolled. "Troll hugging" really does work - it's amazing how fast a user can turn from troll to punter. My theory is they're bored and just want attention.

It doesn't always work. Some People Are Just Assholes.

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I agree. Treat trolls and snappy shitheads like they didn't do anything offensive or annoying. Reward their good behavior and don't respond to their bad. Most will quickly realize that constructiveness instead of belligerence is getting them the attention and respect they seek. Challenging trollish behavior will just force them to attempt to justify their behavior through argument and attitude.

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