Submitting its reception of Time's "best invention of the year" to HN is an example of someone falling for it.
Time magazine owners are investors in the device.
To be clear: I think Time's awarding of this honor has already aged like a fine dog turd in summer sun. The reason it was submitted was because Gruber does a better job at snark than I do.
It points out the curiosity that investors in Humane are influential in Time's decision of what to call a Best Invention of 2023.