#1 on Hacker News while none of the comments engage with the content, and instead just express confusion, uncertainty and aesthetic discomfort is not what you want. It means you probably struck onto a concept or theme that's speaks to active interests (the headline draw) but delivered on it poorly.
Which is sort of beautifully ironic, given the subject.
maybe the irony implies some sort of artisanal play
Eyeballs are one thing, and maybe useful for brand mindshare, or worse some vanity metrics... but action is another.