Knowing you can saturate your entire network with 10G traffic and every participant will get the same market data packets at the same time[0], and there will be zero queuing or bottlenecks is very hard to do otherwise. There is a pretty good podcast episode about it out of Jane Street[1].
I know AWS have 'multicast support' but last time I tested it, it was clearly just uni-cast traffic with a software switch doing fan-out/copying, I assume using the same tech as their transit gateway, I think it was called hyperplane or something.
[0]: for some definition of the same time, at least low enough that you can't measure it without equidistant optical splitters or White Rabbit synced devices.
[1]: https://signalsandthreads.com/multicast-and-the-markets/