> A moderate repetition scheme with moderate loads (from 8 to 12 repetitions per set with 60% to 80% of 1RM) optimizes hypertrophic gains.
> A high repetition scheme with light loads (15+ repetitions per set with loads below 60% of 1RM) optimizes local muscular endurance improvements.
* https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7927075/
One must also be clear on what one means when "build muscle" is said, as there are different types:
> Human muscle fibers are generally classified by myosin heavy chain (MHC) isoforms characterized by slow to fast contractile speeds. Type I, or slow-twitch fibers, are seen in high abundance in elite endurance athletes, such as long-distance runners and cyclists. Alternatively, fast-twitch IIa and IIx fibers are abundant in elite power athletes, such as weightlifters and sprinters.
* https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8473039/
* https://blog.nasm.org/fitness/understanding-fast-twitch-vs-s...
One can train to be 'bulky' to compete in bodybuilding competitions but not be as strong as someone who trains to be strong for powerlifting competitions, yet both have 'built muscle'.