Tesla postpones $25k electric car
electrek.co
electrek.co
Tesla had to export their cars made in Texas and then import them back into Texas in order to sell them without a dealership.
The laws are from dealer groups with too much power trying to prevent car manufacturers from selling directly to the consumer.
I live in a busy city and i dont even know where I'd leave a car if I had one. I often take taxis and this might make them even more viable.
Personally, I think Tesla are left holding the can at this juncture ... and the next 5 years are going to be extremely challenging for them.
Margins eaten away at the premium level - with no hope of clawing them back at the lower cost mass level.
Tesla meanwhile is left short of the resources it will take to retain a leading position in EVs. The robotaxi announcement just adds risk.
I'm somewhat surprised they don't try to make a car in the luxury segment. There'd be a learning curve -- expectations for comfort, build quality, and functionality are definitely several steps beyond what they've tried before -- but that's where the margins are, and some low-volume high-margin sales can pay for a lot of see-what-sticks-to-the-wall in the econobox market.