Dev Kits ship for free to 20,000 developers in 1-3 months.
Pre-orders are for consumers at $70 and ship this winter.
The idea is to give all the hackers maximum access to create awesome apps and then deliver a healthy shiny ecosystem to the consumer. Also, we'd like to see a larger shift towards people creating things, so encouraging early adopters to get aboard the coding train is a positive trend.
It's a huge new interaction space, and we're looking for innovators to explore it!