When it comes to multi-ton death machines, selling something you don't know is safe is the same thing as selling something you know isn't safe.
Safety is the new snakeoil. Add just a drop and a sprinkle of "think of the children" and you can sell your BS to anyone.
Or, you know, the other thing.
USA is poorly regulated to keep operators safe. Designing for European mark means you can market safer than the competition in USA and sell in Europe at the same time. This also remove the need to build in safety guards or use light curtains.
Which one would you or your family members like to use day-in day-out, the 1600 newton limb remover built on USA standards or the one built around safety for Europe?
If there's no cost to the safety factor then sure, put it in. However there's almost always a cost. We all pay with a portion of our life every time we stand in an airport security line and every time we click accept to one of those EU cookie popups in a futile attempt to keep our data safe. With each click, billions of humans have a precious few moments severed from their short time on earth, moments that could be spent with loved ones.
Time is money, but you can't get a finger back. And neither can your employees who work for you, who the EU regulations are, rightly, more concerned with than your bottom line.