Really the dollar speaks here. If ipv6 is a real requirement, than companies not supporting it will be hurt fiscally.
Taking a step back, one might consider how incredibly... unwanted and unwieldy ipv6 is. It's just a pain to deal with. Pundits will say "Oh, it's easy!". Great. Now explain why something touted as utterly simplistic and with supposedly zero issues rolling out, and is cited as having immense upside, has its adoption fought by companies which have top tier talent working for them.
Sure. It's all that top tier talent that's wrong. They're confused. It's not ipv6.