Hollywood has 'Ozempic face': Why you can look 10 years older

Ozempic face is just "people who have lost weight" face. You can lose weight using calorie counting and exercise and making the best of your macros, and you'll still end up with "Ozempic face". Like, Drew Carey and Al Roker lost a ton of weight before Ozempic, good for them, they ended up with "dudes who just plain lost weight" face. Just a thing that happens. We all change as we age and work through things.

> Eli Lilly, which currently manufactures two medications that compete with Ozempic — Zepbound for obesity and Mounjaro for diabetes — premiered a commercial that complicates the rapid weight-loss narrative: “Some people have been using medicine never meant for them. For the smaller dress or tux, for a big night, for vanity. But that’s not the point. People whose health is affected by obesity are the reason we work on these medications.

Great advertising - they probably are not supposed to advertise "Ask for zepbound to lose weight", so instead they write copy that makes out that it is a warning. "For the smaller dress or tux, for a big night, for vanity." is the hook phrase - with sentences placed before and after to imply that it is a warning.

Most people switch off to warnings, and the negatives just sell it harder to the vast majority that secretly believe "no risk no reward" or "no pain no gain". Plus the underlying thought that the best drugs are difficult to access and dispensed by doctors.

Brilliant.