Something's amiss in the article.

First there's this: "Result? Two! €160 quid for two clicks, each of whom looked at two site pages."

Then: "Clearly something is not right, so I decide to view the profiles of all those who clicked the ads. They hit one common spot – they were all in the UK. But they were aged from 13 to about 70, many were unemployed or in education, we even had a Muslim fundamentalist who is very concerned about things in Pakistan. Lots and lots of doting mothers with FB pages full of cutesy little life mottoes. "

Wait: is it 2 clicks, or 200 clicks??!?