“If you can meet with Triumph and Disaster And treat those two impostors just the same” - R. Kipling
Media riles up those who have been limited or deprived by circumstances. It waves flags and triggers emotions and creates envy and conjures social ladders to political influence, or financial gains, or popularity and public attention, or peaks of history. The reality though is that those apply to the people who don’t know better - the new grads, the hungry and ambitious, the midlife-crisis sufferers, the naive who haven’t encountered bad people or circumstances. If you’ve seen a lot or you know evil, you don’t need a public life where you may attract it. When you know what you have and value it, a quiet life is the best way to protect it. People value privacy when they have something to lose. If you know what you want to do and can do it without attention, you are much better off doing than dealing with collateral damage from unpredictable attention.
The media today is becoming incredibly propaganda filled and charged. This is a highly combustible environment. Big geopolitical risks are coming and publicity risks making you a target.
When low interest rates paid for VC-subsidized press the world was filled with startup success stories and drums up for startups and their potential gains. That meant many promising entrepreneurs took money at unsustainable expected ROI and lost years of their life working for a promise. Another word for that is lottery. When the dust settled having a quiet business and chugging along profitably proved to be like the little mice who survived underground after the asteroid hit.
If you are a cat who just caught a mouse, would you go to a hill to advertise to all local predators that you are about to enjoy fresh meat?