$850 Millennium Falcons and $680 Titanics: Grown-Ups Are Now a Gold Mine
wsj.com
wsj.com
That being said, I actually revise my thesis. Looking back, Lego used to have age ranges listed: https://images.brickset.com/sets/large/7893-1.jpg , however, it appears all sets now just list a single age with a plus sign. Thus it seems Lego has actually shifted more towards the age simply being capability, with the 18+ designation being the outlier.
As an aside, that set (from 2006) is a good counterexample to the oft-heard complaint that "sets these days have too many custom parts"...
> now has more to do with who lego thinks will enjoy a set
I suspect it has more to do with legal liability
Though to be honest I think these are increasing in price on Amazon lately :(
But there are tons of other sellers and many of the sets seem to get good reviews
But then we bought one of their biggest sets-- a Maus tank-- and he complained it was missing parts and unmanageable. I suspect thousands of gray-on-gray parts might have exceeded some unknown challenge threshold.
2) these are barely LEGO constructs and much more click together models — there are so many custom pieces specific to this one design. It’s not like you start with 10k grey rectangular blocks and end with a millenium falcon — though I believe that was how old LEGO statues at the parks were built?
They always were.
It's a notable shift for a company that has traditionally targeted children.