I don't think they even pretend it's not protectionism.
I was not familiar with the brand or their product naming
[1] https://www.liking.it/en/products/candies/hard/balsamic-fjor...
Similar feelings.
Much of modern Italian culture has direct roots in its post-War boom, with substantial portions having been grafted from Americana, e.g. pannetone, parmesan, tiramisu and quite a few "classic" pasta dishes like carbonara [1].
[1] https://www.ft.com/content/6ac009d5-dbfd-4a86-839e-28bb44b2b...
It does not state that pannetone, parmesan, tiramasu, or 'quite a few "classic" dishes' are Americana.
According to the article pizzerias as a phenomenon are American. The most traditional Parmesan is American. Carbonara was an American innovation or at least arose due to American ingredients.