We have crossed the rubicon on remote work. The shift has been well and truly paradigmed.
To choose to restrict your candidate pool to a small geographical location, pay relocation, pay higher salaries, have a lower employee NPS, have higher company carbon emissions, whilst your competitors have a much larger non-geographically constrained talent pool, with more attractive, flexible, family-friendly working conditions and pay less for those employees, making their companies more competitive.
It’s a no-brainer. The status quo has completely shifted. Any CEO that doesn’t yet realize that should consider quitting.