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Didn't know about starting a T-shirt company using a 3rd of the money they raised. It's kinda bizarre.

But I'm still hoping they become sustainable and make it. I like using it and really do get great value from it.

It sounds like they consider it advertising.

Sounds pretty reasonable if you ask me. Especially considering that they are profitable.

Are they profitable though? From the contents of these posts and emails mentioned in the article, it looks like they aren't yet.

One of the emails explicitly mentions them being profitable since recently.

It is reasonable to purchase advertising, it is not reasonable to spend 1/3 of your funding on a t-shirt factory for the sake of advertising.

I’m no marketing expert.

Doesn’t sound all that wrong to me.

Since they are profitable, they are not that dependent of the initial investment anymore. They did not expect to get this many users, and then send the shirts as thank you.

They money could have been used to hire new employees, but they decided to say thank you. I cannot criticize this since it does not seem to doom the company, while it might slow down a bit.

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