A bit unrelated but does it jive with people's expectations that this game sold 50k copies (~$700k?) in early access and is considered only moderately successful by the poster?
Games like this are also a big risk. Years of work could easily hinge on if a few big streamers decide to play it on a whim, or if you are selected to be on the front page.
[0] https://www.reddit.com/r/gamedev/comments/16p3v95/an_unexpec... [1] https://www.youtube.com/watch?v=JmwbYl6f11c