Instagram Subscription 119kr

Hi, I’ve been trying to reduce my usage in Instagram for some weeks. I’ve logged on the browser before to check things like messages every once in a while. Today I got presented with a choice, subscribe for 119 Swedish crowns a month, or let us use your info for ads. This was not a content creator subscription, but the reason given was “due to laws in your region” Is this a EU thing or worldwide ? 119kr is not something I’m willing to pay, I just don’t get enough value lately off it. Wondering what is the US and rest of the world experiencing