I think that in the long term, such a collaborative process to establish a <search-term> => <urls>[] mapping, would be more useful than search engines or domain names.
None of my one-hop trusted people are part of the cancelmob. If I found that somebody two hops away from me did something absurd it's quite easy to do something about it -- apply negative trust to whatever path endorsed that nonsense.
Unfortunately people these days seem allergic to running anything that isn't a web browser or served by an app store, and the entities that control those two channels are extremely unexcited about decentralization.
I believe there are sooo many problems that would be solved by that kind of system
And although it might not be technically practical in many cases, I think in this case it would