Some reading around this:
Louis Althusser: "Ideology and Ideological State Apparatuses" (1970)
Antonio Gramsci: "Prison Notebooks" (1929-1935)
Karl Marx and Friedrich Engels: "The German Ideology" (1845) and "A Contribution to the Critique of Political Economy" (1859)
Honestly it’s astonishing that so few (especially in the US) have an understanding of these points of view and are left reading sources like the Epoch Times to form a view of capitalism that isn’t “I love it, even though I don’t what it is”.