I think there's something in this. Watching the video made me realise that my main irritations with my phone are born of the bit where I have to navigate through a minefield of distrations to add an item to my todo list, or check my calendar, or send a text message. All the "what bridge am I looking at stuff" is cute but feels like solving a problem I never really encounter. Anyway, I'm guess I'm going to try and use Siri more, ubnlock my phone less.