X automatically changed 'Twitter' to 'X' in domain names, breaking legit URLs
mashable.com
mashable.com
1) Twitter's system for implementing changes is woefully inadequate, and the person entrusted with making this change is hilariously naive.
2) This was a 200 iq way to get people talking about the topic again.
I'm inclined to believe option 1 is closer to the truth.
(Beyond the botched implementation, it's extremely funny that they felt the need to do this in the first place! The Unwebsite.)