* Fair supply chains. This was their original selling point and is still an incredible unique feature. They changed cobalt and copper supply chains and established tracing mechanisms that now other manufacturers can also use.
* Self-repairable. I switched two screens so far, probably not a huge cost difference to the neighbourhood dirty phone repair shop, but I feel better about it.
* Social enterprise, giving back to the community
* Nice to know my funds go mostly to a good cause and everyone in the supply and production chain is treated well (they even pay a premium to manufacturers so workers at the assembly line get paid a fair wage).
I am well aware it's not the best phone. It's rather clunky, camera used to be weak (got much better with the latest update), and I had some small issues. But overall a solid phone, I support a de kind of ecosystem that really improves things down the line and I don't need to feed Sony or Apple execs money.