Kidding of course, but on a serious note what's the strategic value of Beeper here to Automattic?
From the post:
> Automattic is doubling down on chat after their acquisition last year of Texts.com, a messaging app with a similar mission. Our teams and products will merge, and I will take on the role leading the team as Head of Messaging. It will take a bit of time for us to integrate and combine forces under the Beeper brand. We’ve got big plans! I’m really excited about the future of chat
Why? Are they trying to eliminate a competitor (standard big tech co move)? Do they think texts.com doesn't have a bright future? I'm not trying to be negative (in fact I have a high opinion of Automattic due to their great open source work), just trying to figure out why this makes sense for them.
Is chat a diversification effort for Automattic, or does it tie into their overall strategy somehow?