Good question, I'd have to try. Usually I simply don't want to see subtitles, unless the audio is in a foreign language I don't speak, or if I want to quickly check a video (e.g. a tutorial) without having audio, like during a meeting.
Subtitles are extremely useful if you want to watch videos without audio, though. I think the whole idea of short videos is that you might be in-between doing things and be looking for some quick entertainment. In such a scenario, you're likely in a public place.
Agreed, but why embedding them in the video stream? Missing a proper subtitle support where the videos are supposed to be played?
This product seems to be targeted toward short videos, like TikTok, Instagram reels, or YouTube Shorts. I'm not sure, but I don't think any of those offer built in subtitle support yet? I know YouTube does on regular videos, but I don't think I've seen it for Shorts.