Why choose?
www.json.org/license.html
Well, to be specific, there is no clause that prevents you from kicking the puppy yourself just for the hell of it. There is a clause that prevents you from using 'the software' to kick a puppy, assuming 'kick a puppy' qualifies as evil.
Also gullible is not written on my ceiling.
Sometimes I think I'd like to release under a "you cannot use software patents in anger" license that restricts behavior outside of the software usage. But that's probably too restrictive to catch on.
It might be nice to have a chuckle about "do no evil" in a copyright licence, but that's a massive loophole that the original author could use to stop almost anyone from using their software.