That's true it's got an impact, but I think there's still space available for "slightly slower with 2x memory" models. For many local uses, new cards are way past the "fast enough" line, but having 64gb on them would be really beneficial.

It's love to see some experiments / different SKUs in this area, given people are already diy-ing extra memory on NVIDIA. (https://hackaday.com/2021/01/29/add-an-extra-8gb-of-vram-to-... there were stable experiments later on, but I don't have a link now)