>Attraction isn't a choice or a preference.

Attraction is mediated by culture, i.e. there's uptick in Asian men attractiveness after kpop phenomenon at least in under 30s. Dating sites can do a "DEI" and brute force more variety into skew percentages of click throughs through mere exposure effect. They can remove option to filter by race or height or whatever physical characteristics. But that's competitive suicide vs dating sites that don't. There's nothing legally wrong with automating racism, but that's also more or less what it is. People don't "control" who they're attracted to, but platforms that mediate / gatekeep how people percieve attractiveness can mess with the dials, if they wanted to.