“YouTuber” is another way of saying “small business owner” and regardless of your perspective on the platforms in general, they have cause an explosion of independent businesses
Before that, they're self-employed.
The whole point is that people have biases against video content creation as a business when it's done by individuals, but not by Hollywood or news media.
Young adults have seen how corporations treat regular people. They’re not very eager to sign up for the pain train that millennials went through. YouTube is a real career path with significantly bigger upside than almost any opportunity young adults have today
[0] https://alanspicer.com/what-percentage-of-youtubers-make-mon...