As a user, sure, I'd like to share my private keys around, and maybe one day we'll get there. However, exporting keys manually—which is what it sounds like proton is doing—sounds pretty sucky as well from a user experience standpoint. Now instead of having a password, I have a bunch of private keys that I have to manage and do... something... with on different services.
This article would do well to acknowledge that this is a very hard problem rather than just ring the "big tech suxxorz" bell again.