Because it's all fake. It's all doctored. It's lighting, airbrushing, filters, and whatever other increasingly advanced AI-augmented techniques are being used to make digital images look hyper-real and impossibly good.
If anything amazes me it's how many people fail to understand this. I guess the millions doomscrolling on the couch in their underwear have not seen what an actual great body looks like, so they believe the fitness "photos" on IG are real. Thus the scrolls continue and the money flows...
Getting a pump, having good downlighting, and being picky about what you eat that day are all things that will make a lot of people who appear soft in other conditions look freaky.
I’ve seen it for myself. Downlighting and a pump is your real body.
perception is reality, and most people are bombarded by these images in TV, movies, video games, and social media. that is their normal, and they've been getting those images since they were kids, when He-Man and Barbie were their role models.
I believe the term is "hypernormalization"